Bellybutton is a short film about a Y2K teen girl who struggles to connect fantasy and reality when she gets a piercing on her birthday. The film premiered as an official selection of the 2023 Tribeca film festival.

Commercial Work

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Video campaign to drive app downloads for Mercari market place. Creative Direction

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Video campaign for new international market expansion. Creative Strategy

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Instagram campaign for new product launch.
Creative Direction


Hilary Eden is an advertising creative director, writer and narrative filmmaker. She currently lives in Brooklyn with her husband, two children and dog named Wally. 

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